Sejauh Mata Memandang for Novo Amor - Limited Edition Tote Bag

Size 37 cm x 40 cm

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Sejauh Mata Memandang for Novo Amor

Sejauh Mata Memandang, in collaboration with Novo Amor, presents an exclusive merchandise for his live concert in Jakarta, Indonesia. A tote bag made from 50% recycled well-worn cotton garments and 50% TENCEL™️ lyocell, featuring Sejauh Mata Memandang's chicken mascot pattern. Available for worldwide shipping.


•⁠ Embrace circularity for a second life. We’ve transformed well-worn cotton garments into fibers, spun them into recycled threads, and interwoven them with TENCEL fibers to create the fabric for your tote bag.

•⁠ One-of-a-kind. We’ve only made 50 tote bags and each one is individually numbered. Each tote bag helps save up to 95% of water usage and reduces CO2 emissions by 30% during its production process.

•⁠ Made with love in Indonesia. Handcrafted by our artisan partners #KeluargaSejauh across Indonesia. Woven on a jacquard loom by our weaving artisan partners in Pekalongan, Central Java and stitched by our sewing partners in Jakarta.

•⁠ Collaboration that brings forth positive impacts for the Earth, communities, and beyond. By purchasing this tote bag, you are contributing to support The Breathing Room project initiated by Greenpeace Indonesia, providing shelter for Marunda residents to breathe cleaner air. Visit to learn more.

Every day is earth day.


Recycled in Bandung, West Java, Indonesia
Woven in Pekalongan, Central Java, Indonesia
Stitched in Jakarta, Indonesia


•⁠ Width: 37 cm
•⁠ Length: 40 cm
•⁠ Strap: 100% cotton (length: 64cm)
•⁠ Label: 100% cotton

Don't see the size you need? Our team will be happy to assist your inquiries on custom sizing or model. Reach us out via email or whatsApp and we will get back to you shortly.


Uniting the realms of fashion and eco-consciousness, Sejauh Mata Memandang partners with the HAkA Foundation and the Leuser Conservation Forum to safeguard and rejuvenate the vital Leuser Ecosystem Area in East Aceh. Together with the committed #SahabatSejauh, this alliance strives to maintain the precious home of endangered species such as Sumatran elephants, tigers, rhinos, and orangutans. Embrace this unique fusion of style and environmental stewardship and contribute to building a harmonious and sustainable future for all.


Sejauh Mata Memandang, in collaboration with EcoTouch, has been running a clothing recycling program since 2021. #SahabatSejauh can send us their unwearable clothes to be recycled. The collected garments will be sorted and processed into various recycled materials such as partition fibers, insulators, sound absorbers, yarns, and fabrics.

About Us

Sejauh Mata Memandang, an Indonesian textile label founded in 2014 by the visionary Chitra Subyakto, welcomes you. Our brand embodies slow and circular fashion principles, seamlessly blending traditional Indonesian textiles with contemporary flair.

Chitra's mission is to make traditional Indonesian fabrics appealing to younger generations by artfully contrasting cultural heritage with casual modernity. Our signature motifs are inspired by the natural beauty around us and are meticulously handcrafted by skilled artisans from Java, Bali, and Sumba.

Each piece in the Sejauh Mata Memandang collection is intended to be timeless, versatile, and wearable. Our commitment to sustainability is reflected in the materials we use, which include cotton, linen, Tencel, and recycled textiles sourced from both pre- and post-consumer waste. We contribute to a circular economy and help protect the environment by repurposing these materials.

We collaborate with like-minded organizations as a responsible textile label to reduce textile waste, preserve the environment, and empower communities.