Our Story

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Sejauh Mata Memandang, an Indonesian textile label founded in 2014 by the visionary Chitra Subyakto, welcomes you. Our brand embodies slow and circular fashion principles, seamlessly blending traditional Indonesian textiles with contemporary flair.

Chitra's mission is to make traditional Indonesian fabrics appealing to younger generations by artfully contrasting cultural heritage with casual modernity. Our signature motifs are inspired by the natural beauty around us and are meticulously handcrafted by skilled artisans from Java, Bali, and Sumba.

Each piece in the Sejauh Mata Memandang collection is intended to be timeless, versatile, and wearable. Our commitment to sustainability is reflected in the materials we use, which include cotton, linen, Tencel, and recycled textiles sourced from both pre- and post-consumer waste. We contribute to a circular economy and help protect the environment by repurposing these materials.

We collaborate with like-minded organizations as a responsible textile label to reduce textile waste, preserve the environment, and empower communities.

First Life: BARU

Our BARU collection is designed with responsibility and eco-friendliness in mind, offering versatile clothing for every occasion. We prioritize environmentally friendly design, materials, and manufacturing processes at every stage.

Second life: Daur

The DAUR collection gives new life to our waste materials by transforming them into fashionable and wearable products that promote circularity.

Third Life: Baur

Our BAUR collection, created in collaboration with EcoTouch, reimagines post-consumer textile waste by recycling and upcycling it into new, innovative garments. This initiative demonstrates our dedication to reducing textile waste and promoting a circular fashion industry.