Sejauh Mata Memandang collaborates with Cita Tenun Indonesia to unveil the "RONA" collection at the 17th edition of Fashion Nation, which took place at Senayan City on September 29, 2023.
"RONA" celebrates the skill of Cita Tenun Indonesia’s weavers, who have nurtured weaving skills across various regions of Indonesia for over 15 years. The collection melds woven fabrics from Sumatra, Sulawesi, Bali, and Java with Sejauh's signature patterns, unveiling a vibrant range of clothing.
Sejauh and Cita Tenun revitalize everyday wear in this collection by merging silhouettes inspired by traditional Indonesian attire with a modern twist, utilizing materials like cotton and linen, and embracing embroidery and patchwork techniques.
Honoring the weavers' time and meticulous craftsmanship, the "RONA" collection is exclusively made-to-order, requiring anywhere from three weeks to three months or more for the creation of detailed designs. This approach not only minimizes waste and mitigates environmental impact through reduced overproduction but also aligns with responsible production and circularity efforts.
For more details about the RONA collection, visit www.sejauh.com or contact us via WhatsApp – https://wa.link/46fi0a.